This project analyzes sales data from our Q4 2023 campaign across three regions: North America, Europe, and Asia Pacific.
Objectives:
1. Compare regional performance against targets
2. Identify top-performing products
3. Understand seasonal trends
4. Recommend Q1 2024 strategies
Data sources: CRM exports, Google Analytics, manual sales reports
When analyzing, focus on year-over-year growth rather than absolute numbers, as we expanded team size significantly in 2023.
Related projects: "Q3 2023 Sales Analysis", "2024 Sales Planning"